Hi! I am Pascale Mina
Hi! I am Pascale Mina
VP of Growth, Info-sys
0 Review / 7 Sessions
I'm a sales strategist specializing in SaaS and B2B, with over 12 years of experience in crafting effective sales strategies and driving revenue growth. My background includes working with fast-paced startups and established companies, where I excel at building strong client relationships and developing tailored solutions. If you're looking to enhance your sales approach and achieve significant results, I can help you reach your goals. If you’re looking to grow your business and maximize your ROI, I’m here to guide you every step of the way.
Languages
English
Time Available
30 Minutes
Next Availability
$ 95 / 30 Min
$ 95 / 30 Min
About Me
Over the years, I’ve learned a lot about the difficulties businesses face when trying to increase sales and build strong relationships with clients. Competing in fast-moving markets and setting the right prices can be tough, especially with so many competitors. My experience in SaaS and B2B sales has taught me how to create sales strategies that really work, helping businesses grow and achieve their goals.
I specialize in sales tactics like gap selling, prospecting, and mastering the art of the first impression. I can help you on how to build rapport with any lead and create sales conversations that convert. My focus is on practical, actionable strategies that deliver results.
I can guide you on:
• Developing and executing sales strategies.
• Building and managing sales teams.
• Optimizing pricing models.
• Enhancing customer acquisition and retention.
• Crafting effective Sales and Marketing campaigns.
• Improving team processes and performance.
So, if you are looking for expert guidance and support in growing your business, I am here to help!
Expertise
Growth Marketing
I’m skilled at breaking down marketing strategies into their basic parts and then rebuilding them to create a strong, effective growth plan. Rather than using temporary tricks, I focus on building solid strategies from the ground up. This approach ensures that marketing efforts are both reliable and capable of driving lasting success.
Sales
My primary focus has been on building and refining sales strategies. I've worked on everything from setting sales targets to managing teams and optimizing the sales process. Each sales approach has its own set of challenges, and understanding how to adapt strategies to different markets and customer needs is key to driving revenue.
Pricing Strategy
Pricing strategy is all about finding the right balance between profitability and market competitiveness. I’ve worked on setting and adjusting pricing models by analyzing costs, competitor prices, and customer expectations. This helps in setting prices that attract customers while maximizing revenue.
Lead Generation & Conversion
In lead generation and conversion, my focus has been on attracting potential customers and turning them into actual clients. I’ve implemented various tactics to improve lead quality and conversion rates, ensuring that every step of the process—from generating leads to closing deals—is optimized for success.
Work Experience
July, 2023 to August, 2023
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• Architected sales strategies to scale revenue and enhance business growth for the sales organization.
• Built and led a team of Account Executives and SDRs focused on enterprise and mid-market sales.
• Developed and executed plans to optimize sales processes and increase efficiency.
• Provided strategic guidance on market positioning and growth tactics to drive business success.
May, 2023 to November, 2023
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• Drove growth and expansion strategies in the MENA region for a gamified personal and professional development platform.
• Negotiated partnerships and developed relationships to enhance market presence and user engagement.
• Implemented growth strategies to increase platform adoption and user retention.
• Collaborated with the team to refine product offerings and align with regional market needs.
September, 2023 to July, 2024
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• Spearheaded growth initiatives for a SaaS platform specializing in 3D, AR, and Virtual Try-On experiences.
• Developed and executed strategies to enhance user acquisition, retention, and engagement.
• Managed client relations and negotiations to build strategic partnerships and drive revenue.
• Led the team in implementing AI recommendations to improve ecommerce solutions and user experiences.
August, 2024 to Present
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• Leading the development and implementation of growth strategies to drive business expansion and revenue increase.
• Overseeing cross-functional teams to ensure alignment with growth objectives and business goals.
• Analysing market trends and performance metrics to identify new growth opportunities and areas for improvement.
• Establishing and managing key performance indicators (KPIs) to track the success of growth initiatives.