Hi! I am Valentina Kuznetcova
Hi! I am Valentina Kuznetcova
Marketing Analyst, Mentor
2 Reviews / 5 Sessions
I help startups bring the existing product to a new geographical market (incl. Brazil), get valuable insights from Client/User interviews, generate ideas how to improve sales demos and how to coordinate an international team.
Languages
English, Portuguese
Time Available
30 Minutes
Next Availability
$ 85 / 30 Min
$ 85 / 30 Min
About Me
With extensive experience in logistics optimization and sales, I bring a strong background in Product Marketing, Market Research and Sales. My career has been dedicated to driving innovation and growth by launching new products, refining existing ones, and optimizing business processes.
I’ve had the opportunity to work across various industries including EdTech, Logistics, Psychology, and Healthcare. My expertise lies in creating and executing go-to-market strategies, enhancing the customer journey, and leveraging data-driven insights to guide strategic decisions.
I excel at crafting sales tactics and strategies that drive business success. My passion is in transforming complex market data into actionable plans that boost sales, improve customer retention, and streamline processes.
Here’s how I can assist you:
• Helping to craft and execute go-to-market strategies for successful product launches.
• Guiding the enhancement of the customer journey to drive satisfaction and retention.
• Providing insights to refine sales strategies for increased revenue.
• Assisting with market research to inform strategic business decisions.
• Optimizing business processes for better efficiency and results.
I’m eager to connect and discuss how my experience can help you achieve your goals. Let’s work together to elevate your business strategy and drive growth!
Expertise
Identifying target audience
I would like to talk about why a Client/User interview is a starting point that will define the target audience, the real needs of customers, their dreams and hidden fears. These in-depth interviews helped Martech (Social media analytics, B2B, B2C) have first clients in a new market.
Customer Journey Design
I help to analyse at what point in the Customer Journey the company is losing potential clients; for the ones who didn’t buy - to consider a new product/offer; and also what kind of collaborations and PR activities could increase brand awareness and influence sales results. This kind of analysis showed to Edtech (Programming courses, B2C) why their revenue decreased.
B2B
I show what kind of obstacles can impact the decision to buy/test the product. These insights reveal how a sales representative can prepare for demos and overcome objections.
Partnership Relations
I can talk about what to take in account to avoid miscommunication when contracting international collaborators. This experience helped to prevent conflicts and create a positive team atmosphere.
Go to market strategy
I have a strong grasp of creating go-to-market strategies. I understand how to pinpoint market needs, identify target customers, and craft clear product messages. With experience in choosing effective distribution methods and determining competitive pricing, I ensure that product launches are smooth and successful.
Work Experience
Feb, 2021 to Dec, 2021
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• Supported the launch of a B2C coaching group by analysing the target audience, developing product programs, and creating engaging social media content.
• Conducted market research and competitor analysis for a foreign EdTech company entering the Brazilian market.
• Held client interviews to gather feedback for product development and analysed competitors' sales funnels using Miro.
Jul, 2022 to Nov, 2022
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• Managed the digital product launch of an influencer with 9 million Instagram followers, including translation and facilitation of business meetings.
• Coordinated an international team comprising the influencer, agency, and product launch manager to ensure a smooth process.
Dec, 2022 to Apr, 2023
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• Executed go-to-market strategies for product launches in new geographical markets, conducting competitive research to craft unique value propositions.
• Engaged with potential clients to tailor the product to market needs and coordinated a cross-functional team to streamline communication.
• Supported business development efforts by identifying potential B2B clients, analysing PR options, and recruiting sales team members via LinkedIn.
• Collaborated with designers to deliver a localized product version, achieving successful B2C and B2B product launches.
Apr, 2023 to Present
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• Developed go-to-market strategies to introduce existing products to new geographical markets, including Brazil.
• Conducted detailed client interviews to gain insights and identify target audiences, leading to cost-saving decisions in partnership strategies.
• Analysed customer journeys to pinpoint and address points of client loss, and improved sales demos and overall customer experience.
• Created and refined customer journey maps and sales demo analysis to enhance sales team performance and product strategies.
What My Mentees Says
Valentina offered fantastic advice during our call! She helped us understand how to connect more effectively with our customers and improve our marketing approach. I especially appreciated the customer journey roadmap she suggested, along with practical tools we could implement right away, like a template to refine our go-to-market strategy.
Hugo Lopez
She provided valuable recommendations on targeting the right customers for our business without relying heavily on ads. I loved hearing her personal experiences in attracting clients for her freelance work, which inspired us to adopt some of her strategies.