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startup mentorship platform

Hi! I am Shakila Liyanage

ideas of business

Hi! I am Shakila Liyanage

Associate Director, Directive

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With a passion for data-driven strategies, I've spent years navigating the dynamic world of digital marketing. My experience includes collaborating with industry giants such as B2B and SaaS companies, allowing me to refine my ability to create and implement high-impact paid media campaigns that drive qualified leads, boost conversions, and maximize ROI. Drawing inspiration from experts in the field, I am eager to connect, share insights, and provide support wherever possible in our professional journeys.

Languages

English

Time Available

30 Minutes

Next Availability

25th July, 2024

$ 25 / 30 Min
$ 25 / 30 Min
professional mentor

0 Review / 0 Sessions

About Me

As a Marketer & a Mentor, my passion lies in empowering businesses to thrive in the digital realm. Drawing on my extensive background in digital marketing, I specialize in developing and deploying top-tier paid media campaigns that drive remarkable results. Specifically tailored for B2B and SaaS companies, these data-infused strategies are designed to attract qualified leads, amplify conversions, and optimize ROI.

My proficiency spans various areas of digital marketing, with a particular focus on search engine marketing (SEM) and search engine optimization (SEO). Augmented by a Chartered Postgraduate Diploma in Marketing from the Chartered Institute of Marketing UK, my expertise is further solidified.

Throughout my career, I have fostered collaborative environments that prioritize results, steering high-achieving teams comprised of strategists, analysts, and specialists. Emphasizing a culture of ongoing learning and innovation, I ensure our team remains at the forefront of industry trends to consistently deliver outstanding outcomes. I firmly believe in the transformative potential of data-driven marketing strategies, propelling businesses towards realizing their utmost capabilities.

Beyond managing campaigns, I actively engage with the marketing community as a speaker and mentor at industry events and consultations. Whether you are embarking on your digital marketing journey or looking to escalate existing efforts, I am here to collaborate with you. Let's embark on a transformative voyage together and unlock the full potential of your brand.

Expertise

Marketing Campaigns
Marketing campaigns

Crafting and executing targeted paid media campaigns across diverse platforms to engage ideal B2B and SaaS audiences, driving qualified leads and conversions.

Lead Generation & Conversion
Lead Generation & Conversion

Expertise in optimizing campaigns to enhance lead generation and conversions, ensuring a robust ROI. Regular data analysis and A/B testing are employed to perpetually refine campaign performance.

Search Engine Marketing
Search Engine Marketing

Leveraging profound SEM insights to bolster brand visibility, attract qualified website traffic, drive conversions, and optimize ROI through strategic paid search advertising.

SEO
SEO

Possessing a solid foundation in SEO principles, collaborating closely with SEO specialists to harmonize paid media campaigns with organic search efforts, thereby maximizing holistic digital marketing strategies and enhancing organic search rankings.

Digital Marketing Strategy
Digital Marketing Strategy

I can help you understand the plan used to achieve ongoing growth and developing a roadmap tailored to your business's unique strengths and market opportunities.

Work Experience

Associate Director Paid Media

Feb, 2023 to Present

    • Lead full-funnel paid media strategies for B2B and SaaS clients.
    • Drive qualified leads, conversion growth, and optimized ROI.
    • Leverage expertise in SEM and SEO to maximize campaign performance.
    • Manage and mentor a high-performing team of strategists and analysts.
Directive
Performance Strategist - People & Project Manager

Mar, 2022 to Jan 2023

    • Oversaw performance strategy for assigned clients, focusing on people and project management.
    • Utilized social media and business analysis skills to achieve client goals.
    • Led and mentored a team of digital marketing specialists.
    • Contributed to continuous learning and innovation within the team.
Thrive Digital
Search Specialist - Lead Strategist

Oct, 2019 to Apr 2020

    • Led search strategy and execution to generate leads.
    • Utilized social media and business analysis skills for campaign optimization.
    • Achieved results exceeding client expectations (mention specific metrics if available).
RTOWN
Head of Performance Marketing

May, 2018 to Apr 2019

    • Spearheaded performance marketing strategy and implementation.
    • Managed a team of digital marketing specialists.
    • Leveraged social media expertise to drive successful campaigns.
Digibrush

What My Mentees Says