startup mentorship platform
startup mentorship platform

Hi! I am Nevra Duygu Duru

ideas of business

Hi! I am Nevra Duygu Duru

Mentor, CMO

1 Review / 2 Sessions

I'm a seasoned marketing consultant and mentor with 20+ years of experience. My expertise spans customer value management, customer journey design, go-to-market strategy, and pricing. Passionate about nurturing entrepreneurial talent, I've mentored start-ups since 2018, offering guidance in building and scaling businesses.

Languages

English

Time Available

30 Minutes

Next Availability

$ 60 / 30 Min
$ 60 / 30 Min
professional mentor

1 Review / 2 Sessions

About Me

With over two decades of experience in diverse industries, including telecommunications, consumer goods and more. I am a strategic marketing consultant and mentor committed to fostering business success.

Actively mentoring start-ups since 2018, I share invaluable guidance, leveraging my expertise and insights. Driven by a passion for entrepreneurship and empowerment, I am dedicated to helping businesses thrive through effective marketing strategies and mentorship.

Fueled by a passion for entrepreneurship, I'm dedicated to helping businesses thrive through effective marketing strategies and empowering emerging entrepreneurs. My commitment to driving success is reflected in my extensive experience and knowledge.

My extensive experience, knowledge, and commitment position me as a catalyst for success, contributing to the growth of start-ups across various industries. I aim to make a positive impact, ensuring businesses reach their full potential in today's dynamic market.

Expertise

Customer Value Management
Customer Value Management

I have worked for 10+ years in roles where I identified revenue growth opportunities through effective base management, upsell and cross-sell. I am experienced in developing loyalty schemes and improving customer retention.

Customer Journey Design
Customer Journey Design

I have led customer experience management teams and redesigned processes and customer journeys for companies in various sectors. I can help you enhance satisfaction and navigate the complexities of customer-centric strategies for brand growth.

Go to Market Strategy
Go To Market Strategy

I have experience with product and brand launches in prominent companies. I also have conducted various consulting projects on go-to-market strategy. With experience in product and brand launches, along with successful consulting projects on go-to-market strategy, I can guide you to create impactful market entries.

Pricing Strategy
Pricing Strategy

I have led pricing teams in prominent companies as well as conducted pricing projects for clients of various sizes to optimize pricing to grow revenues and support brand image. I have mentored 10s of start-ups in ITU Cekirdek incubation center on pricing.

Work Experience

Chief Commercial Officer

Feb, 2021 to Feb, 2022

    • Restructured the team, recruiting talent from diverse industries.
    • Founded Events & Community Management team to enhance customer bonds.
    • Achieved a 3.5 ppt increase in retention, growing member base by 56% annually and revenues by 70%.
Mars Athletic (Turkey’s leading fitness and spa chain)
Chief Commercial Officer

Mar, 2018 to Present

    • Collaborated with Arthur D. Little on telecommunications pricing projects in Azerbaijan, enhancing retail incentive schemes for operators.
    • Led marketing strategy initiatives in retail restructuring projects, conducting market research and optimizing brand positioning.
    • Executed various marketing and strategy projects for energy companies and banks, addressing pricing, customer segmentation, and market entry opportunities.
Independent Consultant & Mentor
Chief Marketing Officer

Feb, 2017 to Feb, 2018

    • Created a B2G Marketing position to cater to government clients through smart city projects.
    • Implemented a new pricing strategy, improving integral gross margin by 6 points and raising Net Promoter Score (NPS) from 52 to 58.
    • Expanded the product portfolio, addressing market needs and growing revenues, with a focus on transforming LED products in the home & office lighting market.
Signify Turkey
Telecommunications Operator

May, 2014 to Dec, 2016

    • Headed Marketing Intelligence and Product Marketing for Türk Telekom, TTNET, and Avea, overseeing 80 team members in the Corporate Business unit.
    • Directed the preparation of business plans for port transmission regulatory changes, mitigating a potential 5-year revenue risk by 80%.
    • Enhancing market research and improving propensity models, contributing to a 28% growth in mobile product revenues during the 4G launch.
Turk Telekom

What My Mentees Says