Hi! I am Sumedha Mahajan
Hi! I am Sumedha Mahajan
Head of Marketing, Ampverse
0 Review / 3 Sessions
I enjoy the 0-1, 1-10 journey and have setup processes from scratch. A true believer in leveraging multiple channels, from doing co-branded campaigns with the likes of Coca Cola, to creating a GTM strategy focused only on user experience for Paytm's loyalty program. From driving promoter led BTL campaigns in Rajasthan's by lanes to marketing and launching the Indian cricket team jersey twice.
Languages
English, Hindi
Time Available
30 Minutes
Next Availability
21st May, 2024
$ 60 / 30 Min
$ 60 / 30 Min
About Me
Skilled in growth and GTM Strategy, Large scale campaigns, Partnerships, I possess proven leadership skills and a rich background in marketing. The proudest moment in my career was when a footage of the WC jersey launch’ 2022 which I had led was showcased in the middle of a live international match feed, for millions of fans worldwide.
With my experience building & scaling as Associate Director - Marketing at MPL, and at Paytm prior to that, and a proven history of creating innovative, award winning, multichannel media campaigns, growth strategies, including integrated marketing strategy for Paytm's loyalty program and Indian cricket team's jersey launch, I believe I have the expertise required to flourish in senior marketing roles at early to mid - stage startups.
Skilled in 0-1, I thrive while working with cross functional teams and external partners. I believe my biggest strength is always being ready to roll up my sleeves, treat every day as day 1 and my hunger to learn. I upskill myself every 2 years on a relevant skill that I believe will add to my progression.
Achievements
- Diggies 2022 - FanBannJaaoge, Multiple awards across specific categories
- Effies 2022 - FanBannJaaoge overall campaign
- Abbys 2022 - Innovative Use of Branded Content Integration
- Campaign India Media 360 Awards 2021 - Burj Khalifa Launch
- Afaqs! MarketersExcellence Awards - Outdoor Ads category
Expertise
Marketing Campaigns
I have worked for 6+ years in roles where I have developed award winning 360-degree campaign and smaller channel specific campaigns. I can guide you on strategies to elevate your brand's communication and how to make every campaign a standout success.
Growth Strategy
A key aspect of my expertise lies in identifying the growth potential of startups and devising effective strategies to drive monetization, engagement, and retention. I have a deep understanding of the factors that contribute to sustainable growth and have helped startups navigate the challenges of scaling their business.
Go to Market Strategy
Having been involved in brand launches in prominent companies, I possess extensive experience in developing go-to-market strategies. I understand the importance of a well-planned and coordinated approach to introduce products or services to the market.
Brand Strategy
I have worked closely with startups, providing valuable insights and guidance on brand positioning and awareness strategies. Understanding the significance of a strong brand identity in a competitive landscape, I help startups define their unique value proposition, target audience, and brand personality.
Work Experience
March, 2021 to Present
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• Led the launch of the Indian Cricket Team WC Jersey'21, including a brand campaign at Burj Khalifa, crossing 125mn reach across platforms, 2X jump on social.
• Spearheaded a 360-marketing campaign to launch the WC Jersey'22, shooting the TVC with the Indian cricket team.
• Launched the Payments offer category, which pushed CTRs by 10% and open rates by 20%.
May, 2017 to Feb, 2021
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• Led the GTM for Paytm first, Paytm's loyalty program increasing the subscriptions by 25%.
• Curated "Money can't buy experiences" like exclusive movie premieres, meet-and-greets with actors, and invite only events.
• Drove brand partnerships generating media value of ~100mn through barter marketing.
Feb, 2017 to Feb, 2018
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• Owned the training & marketing communication for the entire Paytm mall seller base ~100K.
• Increase in user traffic by 41% with development of Vernacular training content.
• 36% increase in NPS response rate with planned product and non-product interventions.
April, 2016 to June, 2016
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• Conducted a brand perception survey for one of the OTC products.
• Analysed market trends and insights for the category after interviewing 200+ doctors.